Given an email address, enrichment matches it to a profile and fills in fields like job title, company, location and seniority. It can also be used in the other direction, finding an email for a name and company.
Why it matters
Records with only an address are hard to segment or personalize. Enrichment turns them into usable contacts so marketing and sales can route, score and write more relevant messages.
Common pitfalls and tips
Match quality varies, so review a sample before updating records in bulk, and decide whether enrichment may overwrite existing values or only fill blanks.
Example
A webinar attendee list contains only email addresses. After enrichment, each record shows a title and company size, so the team can prioritize senior attendees from target companies.
How Leadvaro relates: You can enrich such records with Data Enrichment.