Intent data captures signals such as the topics a company reads about, searches it runs or content it engages with. First-party intent comes from your own website and campaigns, and third-party intent comes from external sources.
Why it matters
It helps teams prioritize accounts that appear to be in a buying cycle instead of treating every target equally. It is a signal, not a guarantee, so it works best alongside fit criteria such as your ICP.
Example
A security vendor sees that several visitors from one mid-sized firm read its pricing and comparison pages in a week. The account moves to the top of the outreach list for that quarter.
How Leadvaro relates: Once an account looks promising, you can find the right people there with People Search.