A sales pipeline lays out the stages a deal moves through, such as prospecting, discovery, proposal, negotiation and closed won or lost. Each opportunity sits in one stage at a time, with an owner and an expected value.
Why it matters
A pipeline shows where deals are stuck, how much revenue may close and whether there are enough early-stage opportunities to hit future targets. Managers use it for forecasting and coaching, and reps use it to plan their week.
Example
A rep has 12 deals in discovery, 5 in proposal and 2 in negotiation. Seeing so few late-stage deals, the manager asks the team to focus on moving proposals forward and refilling the early stages.
How Leadvaro relates: A pipeline needs a steady supply of new prospects, which you can build with People Search.